It’s 2025.

And you’re still thinking this might be your year—if you keep following the same actions you’ve been taking for the past few years.

The good news: The change you need to make doesn’t have to be drastic.

You’re already thinking about what you want to achieve. You have a loose understanding of your goals. You know you want a certain set of parameters to rule your life, but you don’t know the exact steps to achieve them.

1. Turn Thinking into Teaching

It’s easy to think. You do it all the time. You think about what you want to achieve, and you plan how to achieve it. But planning doesn’t actually get you anywhere. Planning a project is not the same as completing a project.

Instead, flip the equation. Make your work and projects come from your planning. Your ideas and hypotheticals might not all work, but you can still build your brand around the process. If you think every day, turn that into writing. Let others hear and learn from your planning.

Everyone has their own set of challenges. You should document how you overcome yours, so that if someone else finds themselves in a similar situation, they can learn from you. Document your problems, and document how you solve them.

2. Document Your Projects

Have a goal or project that only you think you can achieve.

Set a goal that the average person would struggle to reach—then teach it to others.

For example, I believed that the average person couldn’t write a book in two months. So, I set out to achieve that goal, documented my journey, and showed others how I did it.

If you can run a marathon at an above-average pace, guess what? Most people can’t. Document that. Translate your experience into something that helps others improve their own lives.

3. The New Age of Thinking

You need to write in 2025 because we no longer value most information. Information comes from everywhere now—short-form content, advertisements, movies, teachers, your best friend, artificial intelligence, and more. With so many sources, we only value the ones we trust.

We need to write to become trustworthy. That’s the only way your information and brand will stand out.

Everything today can be solved if it involves an equation. But what this new era can’t provide is life experience. It can’t share mistakes—because AI doesn’t make mistakes.

Write to share your mistakes. That’s how you become authentic. That’s how you build trust.

4. Share Your Mistakes

To be human—and to establish a trustworthy and relatable brand—you need to share your mistakes.

Everyone is looking for the right answers, but they don’t realize that mistakes are what actually help them most. If you try to build your brand on just giving the “right” answers, you won’t win.

There are millions of brands dedicated to delivering the “right” answers. AI already has every fact and formula.

But what people really learn from is mistakes.

I’ve learned more about my hair from getting millions of bad haircuts than from getting one good one. Bad haircuts teach you what not to get. They show you what length works for you.

The same is true for designing your life.

Teach others all the mistakes you’ve made. Show them the things that didn’t work. When people see what not to do, they’ll trust you—and that’s what will make them connect with your brand.